The moment Becky Cooper met Bridget Yorston at design school an exciting future in fashion sparked into place. Firm friendship, creative passion and a shared vision transformed into a seamless business partnership. One that just made design sense: clothes for modern girls by girls that get them. A simple connect created a great effect - a refreshing electric jolt on the Australian fashion scene and beyond.
Bec & Bridge strike a fine balance between aspirational and achievable fashion, a niche its creators have worked hard to perfect since the label’s origins in 2003.The pair have a meticulous eye for detail alongside a ‘finger-on-the-pulse’ ability to create commercially savvy designs. True originals, their collections truly connect with ‘go get it’ girls all over. Their unique approach sets them firmly apart from their peers.
And at the heart of every collection lies strong design aesthetic. Contoured lines and sleek silhouettes create a distinct signature style that pulse from every stitch and seam with a contemporary and progressive edge. Bec & Bridge designs are bold and confident. Their renowned innovative take on the party dress, as well as a refined collection of chic separates in fresh and vibrant colour palettes are living proof. But then again so is the Bec & Bridge girl.
The brand has boomed into an international phenomenon. Their followers flow from local celebrities through to international stars and they have the support of the country’s most prestigious boutiques and leading department store David Jones. Launching in the USA in late 2010, Bec & Bridge has grown from strength to strength. It is now stocked in over 250 boutiques and online stores throughout The States, including leading department stores Saks Fifth Avenue and Bloomingdales as well as in Holt Renfrew in Canada and Harvey Nichols in Dubai.
Then came Mercedes-Benz fashion week 2014. It marked another form defining moment for the label: the ‘ Due North’ Collection. Cutting edge cool and confidence blazed from a collection that was celebrated by some of the fashion world’s most respected editors and bloggers. The effect rocket propulsed the brand even further into eager international markets such as Canada and the United Arab Emirates.
Fashion to some may seem like a fickle game, but the growing success of Bec & Bridge doesn’t come down to chance. Girls of today dress for themselves. So the growing and glowing success of Bec & Bridge should come as no surprise. A label founded on the friendship of two girls, who get girls and have their finger on the pulse - that makes sound style sense. And to that all we can say is: ‘You go girls. All of you!