‘ORACLE’ - one who delivers authority, who is influential and strong.
The Winter '20 collection, is inspired by a time when women's movements brought about major changes in the lives of women who fought for their rights and equality. This pivotal push broke through stereotypical traditions and paved the way for opportunity for women by opening professions previously reserved for men. This transformed the portrayal of women in the media and introduced demand for women's equality and gender balance. This movement changed the way we talk, the way we think and the perception of the strength and power amongst women.
The impact of this movement is the essence of the collection and how it has shaped woman today. The power, courage and strength of women through this era has drawn parallels to the core of the Bec and Bridge girl - being strong, empowered and having freedom of choice.